I worked with De Mello between April and September of 2020 in their website rebrand as well as
setting up a convenient system for their print and web style guide.
LEAD DESIGNER (WEB / PRINT)
BEFORE REVAMP
Their previous website was hosted on a basic wordpress template. However, they did not
have a proper landing page, and needed a revamp according to their rebrand done by
a design agency.
POST REBRAND & REVAMP
On the propsed landing redesign, the customer can immediately see that the website
has gone through a rebrand as well as instant access to De Mello's new and featured
products.
Event themed concept
STYLE GUIDE & SYSTEMS
De Mello has multiple (and seasonal) blends, and the staff were
manually creating labels for each blend release on a word document.
Using
Figma and it's components, I set up a convenient system for the staff to save time when
creating or editing labels.
Easily create a print-ready PDF by modifying the master label on the left.
De Mello's founder is a fan of creatives, and wanted to establish a webpage dedicated to
design for future collaborations, hiring, and more. I used Webflow to set up a sample page
for devs.
PRINT MATERIAL AND MERCHANDISE
With rebrand, came the much needed revamp on their merchanise: t-shirts, tote bags, enamel pins,
postcards, and more.
